Digital Marketing · SEO Case Study

Strictly Junk Removal

A new website paired with a full SEO program took a Brooklyn-based junk removal company to Page 1 of Google for multiple high-intent keywords in under 6 months.

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Client

Industry

Junk Removal · NYC

Engagement

Jul 2023 - present

What we did

Research & Planning
Local SEO
Content Strategy
On-Page SEO
Analytics
SEO Audits
Technical SEO
Link Building
Keyword Research
Conversion Tracking

About the client

A Brooklyn junk removal team serving all five boroughs.

Strictly Junk Removal is a Brooklyn-based company offering junk and debris removal services across New York City. After we built their new website, the next question was the obvious one: how do we get found?

In July 2023 we kicked off a comprehensive SEO program spanning research and planning, local SEO, content strategy, on-page SEO, analytics, SEO audits, technical SEO, link building, and keyword research, all measured against ranking and conversion targets, not vanity traffic.

NYC boroughs

Local-first

Search strategy

Jul '23

Engagement start

Local visibility · The headline result

Owning the map across Brooklyn.

Brooklyn junk removal is one of the most contested local search markets in the country. We tracked a 12.57 sq mi grid around the business and measured map-pack position at every node.

Local pack ranking heatmap for Strictly Junk Removal across a 12.57 square mile area in Brooklyn, NY

61%

Grid in top 3

32%

Grid in top 7

12.57 mi²

Tracked area

93%

In top 7 combined

Read the green and yellow zones as the calls coming in. The deeper the color, the higher the map-pack rank when a Brooklyn customer searches "junk removal near me" from that block.

Results · 6 months in

Page 1 inside
half a year.

Despite the program being in its infancy, we hit early visibility and ranking milestones in the first two quarters.

Page 1

Multiple strategic keywords ranked

Junk removal terms across Brooklyn and Queens, NY in under 6 months.

Visibility

Step-change lift

Domain visibility climbed sharply as new pages were indexed and authority compounded.

Foundations

Tracking + technical SEO live

GA4, GSC, conversion events, and a clean technical baseline in the first sprint.

Results · 12 months in

Twelve months,
compounding.

By month twelve, the program was producing layered wins across classic search, authority, and AI search.

20+

Keywords ranked top 10

Including the primary commercial keywords driving inbound junk-removal inquiries.

+10

Domain authority points

Outpacing direct competitors in the NYC junk-removal space.

Top 3

ChatGPT search position

Cited as a top answer for relevant junk removal queries in generative search.

The receipts

Numbers, not narratives.

The screenshots below are pulled directly from Google Search Console, third-party ranking trackers, and live ChatGPT results.

Overall ranking improvements

Keyword positions climbing across the tracked basket through the first 12 months.

Google Search Console growth

Clicks and impressions compounding as content and authority caught up to intent.

Ranking keyword inventory

The long list of commercial and local terms now driving qualified search traffic.

Top 3 in ChatGPT search

Cited as a primary answer for relevant junk removal queries in generative search.

Where it started

Before the rankings,
we built the site.

The SEO program had something worth ranking because we built it first -a high-converting website designed to turn the traffic into booked jobs. That build is its own case study.