Website redesign
We rebuilt the site in English and Chinese to turn visitors into leads. Every channel below sends people to it.
All case studies
Full-funnel marketing program
Digital marketing case study for Northeast Adjustment Inc.
We built a full-funnel digital marketing program for Northeast Adjustment Inc. It covers the website, paid ads, social, video, AI creative, local SEO, and Google Business Profile. The program made the firm the most well-known public adjuster in the Northeast.
Client
Northeast Adjustment Inc.
Industry
Public Insurance Adjusting
Engagement
Oct 2025 to present
What we run
- Website Redesign
- Paid Ads
- Social Content
- Video Production
- AI Image & Video
- Local SEO
- Google Map Pack
- Backlinks
- AI Visibility
- GBP Management
- Social Management
About the client
Public adjuster that help you, not the insurance companies.
Northeast Adjustment Inc. is one of the largest public insurance adjusting firms in the Northeast. The firm represents policyholders: homeowners and businesses seeking a fair settlement after property damage.
We started with a full website redesign. Once the new site was turning visitors into leads, the next step was to send more of the right visitors to it. In October 2025 we expanded into a full-funnel marketing program across every channel where policyholders look for help.
Oct '25
Program start
10+
Channels we run
1
Team for every channel
Services we run
What we build
What we build
and run.
This is a complete marketing program, not a single tactic. We build the site, shoot the video, write the content, run the ads, and manage every channel.
Paid ads
We run Facebook ad campaigns that reach policyholders and bring in qualified calls.
Social content creation
We produce original video and image content for social feeds and paid ads.
AI image & video generation
We generate AI visuals for the website, social channels, and ads. They are quick to make, on brand, and produced in large numbers.
Local SEO & map pack
We work on local rankings and Google map-pack visibility across the firm's service area.
SEO & backlinks
We handle on-page SEO, technical SEO, and backlinks that build authority over time.
AI visibility
We set the firm up to be found and cited by AI search and answer engines.
Google Business Profile management
We optimize, post to, and manage the firm's Google Business Profile.
Social media management
We plan, post, and maintain Instagram, Facebook, YouTube, GBP, and LinkedIn.
Workflow automation software
We are building custom software to automate claim intake and back-office work.
Results so far
The firm now gets
The firm now gets
steady inbound calls.
We are setting up formal reporting now. The full numbers will be published in the milestones below. The first result came directly from the client: new inbound calls.
“We never used to get calls. Now we're getting a lot of them, and people are telling us the internet highly recommended us.
Inbound calls
From almost none to a steady stream
Before the program the firm received very few calls. Now the team handles a steady stream of new inbound calls.
Reputation
Highly recommended online
Callers tell the team directly that the internet highly recommended the firm.
Partnership
Expanded to a performance-based partnership
The results were strong enough that the firm expanded the engagement into a performance-based partnership.
Creative work · Video
Video produced for ads and social.
We shoot, edit, and cut video for paid ads and social posts. AI-assisted production helps us move faster at lower cost.
Posting schedule
Posting on all
Posting on all
five platforms.
We plan, produce, and schedule posts on all five platforms below. Regular posting keeps the firm in front of policyholders wherever they spend time online.
- YouTube
- Google Business Profile
Results by milestone
We publish results
We publish results
as they come in.
This engagement is still running. As each data set matures, we publish the real numbers here. We publish every number, good or bad, and we do not publish a claim without proof.
Local map-pack ranking
A heatmap showing where the firm ranks in the Google map pack across its service area.
Facebook Ads performance
Ad spend, cost per lead, and return on ad spend, once there is enough campaign data to be meaningful.
CallRail call tracking
Inbound call volume and where each call came from, tracked through the live CallRail number.
Before this program
The website redesign
The website redesign
came first.
The marketing works because it sends people to a site built to turn visitors into leads. The redesign, bilingual and rebuilt page by page, has its own case study.
Website design
Bilingual website redesign for Northeast Adjustment Inc.
A bilingual English and Chinese rebuild made to bring in leads. It covers the before and after, the pages we built, and the brand system behind them.
View the website case study
Other case studies
More digital marketing
All digital marketing case studies
More digital marketing
case studies.
Local SEO Strictly Junk Removal
Page 1 in 6 months · Top 3 in ChatGPT
Coming soon
New case study coming soon
Case study
Coming soon
New case study coming soon
Case study
Start with Rumeira
Let's build your growth engine.
Tell us where you want to go. We will map the marketing, the AI, and the measurement to get you there.