01
Paying for the wrong searches.
Unmanaged broad match and thin negative lists quietly route budget to queries that will never convert. The search terms report is where margins go to die.
Google Ads
Google Ads tuned to buying intent, not budget burn.
Search campaigns built around the queries that mean 'ready to buy' - with clean conversion tracking, aligned landing pages, and weekly optimization toward cost per acquisition.
-30%
Typical wasted spend cut
90d
To stable CPA
100%
Conversion-tracked
Why it matters
Google will happily spend your budget on the wrong clicks.
Intent is the whole game. Everything else is configuration.
Broad match left unsupervised, search term reports never opened, conversion tracking counting page views as wins, and traffic sent to a homepage that answers nothing. Most accounts don't need more budget - they need the waste cut out and the intent dialed in.
02
Set-and-forget campaigns.
Accounts launched once and left running. No bid strategy reviews, no test cadence, no response to what the data says week to week.
03
Landing pages that leak.
High-intent clicks sent to a generic homepage. The ad wins the auction and the page loses the customer.
04
Reports without profit.
Clicks and impressions instead of cost per acquired customer. If the report can't say what a customer cost, it isn't a report.
What's included
Inside the google ads engagement.
No mystery retainers. This is the work, in the order it happens - scoped and agreed before anything starts.
Account audit & rebuild
Waste cut first, structure rebuilt around how your buyers actually search.
- Search term forensics and negative keyword build-out
- Campaign structure aligned to intent tiers
- Conversion tracking rebuilt to count real outcomes
Intent-mapped campaigns
Every keyword classified by how close it is to money, and bid accordingly.
- Emergency / high-intent terms isolated with priority budget
- Research terms bid down or cut entirely
- Ad copy matched to each intent tier
Landing page alignment
Each ad group lands on a page that continues the exact conversation the search started.
- Dedicated landing pages for top ad groups
- Message match from query to headline to CTA
- Conversion elements tested continuously
Bid, budget & weekly tuning
Spend reallocates every week toward the campaigns proving out.
- Smart bidding managed against real CPA targets
- Weekly search term and budget reviews
- Monthly report in cost-per-customer language
FAQ
Google Ads, answered.
The questions clients ask us most before starting.
How is this different from what Google's own recommendations tell me?
Google's automated recommendations optimize for Google's revenue as much as yours - broader match, higher budgets, more automation. We accept the ones that serve your CPA and decline the ones that don't. That judgment is most of the job.
What budget do I need?
Enough to buy meaningful data in your market - for most local services that's $1,000 to $3,000 per month minimum in ad spend; competitive verticals like legal or HVAC run higher. We'll size it honestly in the audit, including whether Google Ads is even your best first channel.
How fast will results come?
Waste-cutting shows up in the first 30 days - the same leads for less. A stable, scalable CPA typically lands by 60 to 90 days once bidding has data. Both checkpoints are set in numbers at kickoff.
Do you build the landing pages too?
Yes. Sending managed traffic to a leaking page wastes the management fee, so landing pages are part of the engagement - built by us or fixed alongside your team, whichever your situation calls for.
Who owns the account?
You do. The Google Ads account, conversion data, and every asset in it are in your name from day one and stay with you if we ever part ways.
Start with Rumeira
Let's build your growth engine.
Tell us where you want to go. We will map the marketing, the AI, and the measurement to get you there.