01
A message that changes by channel.
The website, the ads, the profiles, and the sales conversation each pitch something slightly different. Buyers don't reconcile it - they move on.
Brand Audit
See your brand the way buyers and AI actually see it.
Positioning, messaging, visual consistency, and reputation - audited across every touchpoint, benchmarked against your competitors, and delivered with fixes ranked by impact.
360°
Touchpoint review
5
Competitors benchmarked
1
Action plan
Why it matters
You see your brand from the inside. Buyers only ever see the outside.
A brand is what people say when you're not in the room - including the AI they ask.
Inside the business, the story feels obvious. Outside, buyers meet a website that says one thing, social profiles that say another, reviews telling a third story, and AI assistants summarizing all of it - accurately or not. The audit shows you that outside view, in full, for the first time.
02
Positioned like everyone else.
'Quality service, fair prices, family owned.' If your competitors could sign your homepage copy, it isn't positioning - it's wallpaper.
03
Reputation gaps you can't see.
Stale listings, unanswered reviews, and third-party pages ranking for your own name. Buyers find them; you rarely do.
04
A brand AI can't describe.
Ask ChatGPT about your business. If the answer is wrong, thin, or empty, that's now part of your brand - because your buyers are asking it too.
What's included
Inside the brand audit engagement.
No mystery retainers. This is the work, in the order it happens - scoped and agreed before anything starts.
Perception & reputation scan
What buyers, reviews, search results, and AI engines say about you today.
- Review and reputation sweep across platforms
- Branded search results audit
- AI perception test - what assistants say when asked about you
Positioning & message
Whether your story is distinct, credible, and consistently told.
- Messaging audit across website, ads, and profiles
- Positioning benchmarked against 5 competitors
- Gaps between what you say and what buyers value
Visual & experience consistency
Whether the brand looks and feels like one company everywhere it appears.
- Logo, color, and typography usage across touchpoints
- Website and social visual coherence check
- Collateral and profile consistency review
Findings & roadmap
Everything scored, ranked, and turned into a plan you can act on Monday.
- Scored brand health report
- Fixes ordered by impact - quick wins first
- Live walkthrough with recommendations
FAQ
Brand Audit, answered.
The questions clients ask us most before starting.
What does a brand audit actually deliver?
A scored report on positioning, messaging, visual consistency, and reputation, a competitor benchmark, an AI-perception test, and a ranked action plan - walked through on a live call. It's the outside view of your brand, documented.
How is this different from the website audit?
The website audit examines one asset in depth - conversion, speed, SEO. The brand audit examines every touchpoint - site, social, reviews, listings, ads, and AI answers - for consistency and positioning. They pair well; they don't overlap.
Why does AI perception belong in a brand audit?
Because buyers now ask ChatGPT and Google AI who to hire, and the answer is assembled from your public footprint. If that answer is wrong or empty, it's costing you deals invisibly. We test it, show you, and the roadmap includes fixing it.
Will you tell us to rebrand?
Only if the evidence demands it - and it usually doesn't. Most findings are consistency and positioning fixes that work with the brand you have. If a deeper rebrand is genuinely warranted, you'll see the reasoning, not just the recommendation.
How long does it take?
About two weeks from kickoff to walkthrough for most businesses - enough time to sweep every touchpoint properly and benchmark competitors without rushing the judgment calls.
Start with Rumeira
Let's build your growth engine.
Tell us where you want to go. We will map the marketing, the AI, and the measurement to get you there.