Website Project · Public Adjusting

Public Adjuster Connecticut

A lead-generation website for public adjuster services across Connecticut, written for residential and commercial policyholders with a fire, water, storm, denied, or underpaid property claim. Every page carries one primary action, a free claim review form, with a call button as the second option.

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Project

Industry

Public Adjusting · Connecticut

What we did

Website Development
Content Writing
Local SEO
City Research
Lead Form
Structured Data

Public Adjuster Connecticut homepage hero

About the project

Document, prepare, negotiate. Nothing overstated.

Public Adjuster Connecticut is a lead-generation website for public adjuster services across the state. It speaks to policyholders with a residential or commercial property claim: fire, water, storm, and other damage, plus denied and underpaid claims. The copy states what a public adjuster can do: document the loss, prepare the claim, and negotiate based on the damage and available coverage. The first step is a free claim review.

Every page carries one primary action, a free claim review form, with click-to-call as the second. Underneath sit hubs for services, claim types, and service areas, eight claim pages, and ten city pages, each written after its own research pass. Service and city pages carry breadcrumb, Service, and FAQ structured data over the sitewide ProfessionalService graph. Public adjusting is regulated, so the voice stays conditional: the copy makes no fee promises, cites no reviews, and quotes no settlement figures.

Pages shipped

City pages

Claim pages

Brand palette

Navy and bright blue,
built for the claim review.

A two-blue system: navy carries the headings, the inner-page heroes, and the overlay on the hero photograph. Bright blue goes on the primary buttons, links, icons, and the focus ring, so the next step always reads first. Manrope sets the headings and Inter sets the body.

#082B50

Navy

Headings, panels, inner heroes, photo overlay

#1685F8

Bright Blue

Primary CTA buttons, links, icons, focus ring

#061F3A

Deep Navy

Footer ground and the hero gradient

#FFFFFF

White

Page ground and text on navy

Pages we shipped

6 pages.
One free claim review.

Hubs for services, claim types, and service areas open into eight claim pages and ten researched city pages. Every one of them carries the same primary action, a free claim review form, with the phone number one tap away.