Website Project · Public Adjusting

Pennsylvania Public Adjuster

A lead-generation website for public adjuster services across Pennsylvania, built for residential and commercial policyholders with a damage claim to file. Six claim-type pages, eight researched city pages, a lead form in the hero, and a voice that stays within what a public adjuster is permitted to promise.

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Project

Industry

Public Adjusting · Pennsylvania

What we did

Website Development
Content Writing
Local SEO
City Research
Lead Form
Structured Data

Pennsylvania Public Adjuster homepage hero

About the project

Clear about the process, careful with every claim.

Pennsylvania Public Adjuster is a lead-generation website for public adjuster services across all of Pennsylvania. It speaks to residential and commercial policyholders facing a property damage claim: fire and smoke, water and pipe, storm and wind, roof, commercial property, and vandalism and theft. Six claim-type pages explain what gets documented and how the process runs, and each ends with the same next step: request a claim review or call.

Public adjusting is regulated by the state, so the site is written to ask for the claim review without overstating. The lead form sits in the homepage hero and click-to-call lives in the sticky header. Hub pages for services, the claim process, and resources sit above six claim-type pages and eight city pages, each written from research on that city. Every page ships with structured data, and the copy stays within what a public adjuster is permitted to say.

Pages shipped

Claim types

City pages

Brand palette

Navy structure,
gold for the ask.

A restrained, trust-first palette. Deep navy grounds the hero and the footer; navy carries the lead-form card, the dark sections, and the links; gold marks the primary call to action and small accents; mist tints the quieter sections.

#062B55

Navy

Hero lead-form card, navy sections, links

#E1AE3F

Gold

Primary CTA buttons and icons

#041F3D

Deep Navy

Footer base and hero photo overlays

#F6F8FB

Mist

Tinted section grounds and aside cards

Pages we shipped

6 pages.
One claim review request.

Home, services, and the claim process explain what a public adjuster documents and how the work proceeds; claim-type and city pages answer the specific search. Every page lands on the same next step: the claim review form or the phone.