Website Project · Public Adjusting

New Jersey Public Adjuster

A lead-generation website for public adjuster services across New Jersey, built for homeowners and businesses facing a property claim. Eight claim-type pages, ten researched city pages, and one next step on every view: request a free consultation or call.

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Project

Industry

Public Adjusting · New Jersey

What we did

Website Development
Content Writing
Local SEO
City Research
Lead Form
Structured Data

New Jersey Public Adjuster homepage hero

About the project

Insurance companies have adjusters. Policyholders should too.

New Jersey Public Adjuster is a lead-generation website for public adjuster services across all of New Jersey. It speaks to homeowners and businesses with a property claim. Claim types cover fire and smoke, water and leaks, burst pipes, storm and wind, roof, tree, commercial property, and denied or underpaid claims. The framing comes straight from the hero: insurance companies have adjusters working for them, and policyholders can have one too. The site describes that work plainly: documenting the damage, preparing the claim, and negotiating based on the policy.

Every view has one primary action, a free consultation request that lands on a lead form, with click-to-call as the second. Hub pages for services, claim types, and service areas put every claim page within two clicks. Each city page was researched before it was written, and JSON-LD structured data runs on every page. Public adjusting is state-regulated, so the copy describes capability, not outcomes.

Pages shipped

Claim types

City pages

Brand palette

Navy and gold,
built for the claim.

Navy carries the headlines, utility bar, footer, and dark panels, and gold is the primary button and the closing conversion band. Navy dark handles hover states and the text placed on gold, while mist is the soft alternating section band on a white page. Archivo does the display work and Inter the body.

#14294A

Navy

Headlines, footer, dark panels, hero ground

#C9A227

Gold

Primary buttons and the closing band

#0C1B33

Navy Dark

Hover states and text on gold

#F5F7FA

Mist

Soft alternating section bands

Pages we shipped

6 pages.
Eight claim types, one next step.

Home, services, and claim types route every visitor to the right claim page; service areas opens onto ten researched city pages. Each ends the same way: request a free consultation or call.