01
Brutal cost per click.
Legal keywords are among the most expensive on Google. Without tight targeting and a site that converts, you torch budget to send traffic that bounces.
Lawyer Marketing
Sign more qualified cases not just calls.
SEO, Local Services Ads, and a high-converting website for law firms that want better cases — without setting money on fire for clicks.
4x
Qualified leads
Top 3
For practice areas
−35%
Cost per case
Lawyer · Search visibility
Qualified leads
4x
For practice areas
Top 3
Cost per case
−35%
"personal injury lawyer" #2
"family law attorney" #1
"estate planning lawyer" #1
"car accident attorney near me" #3
Inbound leads
Trending up
The real problem
Legal marketing is the most expensive there is. Most of it is wasted.
Clicks cost a fortune, and the directories you fund outrank you.
You pay premium PPC prices, get outranked by Avvo and FindLaw, and your intake team burns hours on calls that were never a fit. The firms growing right now don't just spend more — they own their search presence and convert the right cases at a lower cost.
“More calls isn't the goal. The goal is the right calls — signed cases that fit your practice — at a cost that leaves you a margin.
02
Outranked by directories.
Avvo, FindLaw, and Justia dominate the results for your practice areas — and then charge you to be listed on the very pages outranking your own site.
03
A website that doesn't convert.
Traffic is worthless if visitors don't call. A slow, generic, trust-thin site lets hard-won clicks leave without ever filling out the form.
04
Unqualified calls drain intake.
Broad campaigns flood your intake with cases outside your practice or budget. Every wasted call is staff time you can't bill and a real lead you might miss.
The Playbook
How we grow
How we grow
lawyer businesses.
One integrated team running the whole engine — built specifically around how buyers in lawyer actually search, decide, and choose.
01
Local SEO for practice areas
Rank your own site for the cases you want, so you stop renting visibility from the directories.
- Practice-area & location pages
- Google Business Profile optimization
- Map pack ranking by city
- Content that earns the top spots
02
Local Services Ads & PPC
Google Screened LSAs and tightly-targeted search ads that pay for qualified cases, not random clicks.
- Google Local Services Ads (Screened)
- High-intent, tightly-geofenced PPC
- Negative keywords to kill waste
- Call tracking & lead scoring
03
Conversion-optimized website
A fast, credibility-rich site engineered to turn visitors into signed, qualified consultations.
- Trust signals & results front and center
- Clear consultation conversion paths
- Practice-area depth for SEO & trust
- Mobile-first, sub-two-second load
04
Authority & reviews (E-E-A-T)
Build the expertise, authority, and reputation that Google and prospective clients both reward.
- Attorney bios & credentials
- Authoritative legal content
- Automated review generation
- Reputation monitoring & response
Process
Five steps from audit to scale.
Same proven sequence every engagement. Built around your market every time.
01
Audit
We map your market, your competitors, and where leads are leaking today. Strategy before activity — no guessing.
02
Plan
A focused growth plan tied to a real target: more booked work. Channel mix, build, and budget approved before launch.
03
Build
Website, tracking, and campaigns shipped in the first sprint — engineered to convert and measured from day one.
04
Optimize
Weekly tuning across every channel. Kill what stalls, double what works, and reallocate toward what proves out.
05
Scale
Once the numbers hold, we push spend, expand reach, and compound — with a monthly report tying it all back to revenue.
FAQ
Lawyer marketing, answered.
The questions lawyer owners ask us most before kicking off.
Legal PPC is so expensive. Is it even worth it?
It is — when it's done with discipline. Most firms waste budget on broad keywords and weak landing pages. We tighten targeting, add negative keywords, run Google Screened LSAs, and send traffic to a site built to convert, so you pay for qualified cases instead of clicks.
How do I outrank Avvo, FindLaw, and the other directories?
By building genuine authority Google trusts: deep practice-area content, strong attorney credentials, local relevance, and reviews. We also use Local Services Ads to sit above the directories entirely for high-intent searches.
Can you focus on my specific practice areas?
Yes. We target the case types and jurisdictions you actually want — and use negative keywords and qualification to filter out the ones you don't — so your intake team spends time on cases worth signing.
Is the marketing compliant with bar advertising rules?
Yes. We build campaigns and content to respect your state bar's advertising and solicitation rules, including required disclaimers and claims standards, and keep your team in the loop on messaging.
What does it cost?
Engagements typically start in the mid four figures per month plus ad spend, scaling with your practice areas and markets. After a free audit you get a fixed-fee proposal tied to clear case-acquisition targets.
Start with Rumeira
Let's build your growth engine.
Tell us where you want to go. We will map the marketing, the AI, and the measurement to get you there.