Notes from the build.
Essays, breakdowns, and field notes on what we ship and what we learn -across search, software, web, and AI.
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13 posts
Local SEO Changed in 2026. Most Businesses Haven’t Caught Up.
AI local packs, fewer call buttons, and more ads changed local search in 2026. Here is what the data shows and where businesses should focus next.
Which Industries Is AI Automation Actually Disrupting in 2026?
In 2025 Gartner predicted 40% of agentic AI projects will be canceled by 2027. See where AI automation truly disrupts industries, and where it stalls.
Is AI Using Your Website to Answer Questions About Your Business?
AI tools now describe your business from your own website, yet eight AI search tools got the facts wrong on more than 60% of queries in a 2025 study. Here is how to fix it.
Zero-Click Search in 2026: Why Traffic Drops and How to Win It Back
Zero-click search is cutting website traffic in 2026 as AI Overviews answer questions first. Learn what is happening and how to win clicks back.
AI Workflow Automation: How Businesses Move Faster
AI workflow automation handles the repetitive work that eats 62% of the average day. See how it speeds up marketing, sales, and admin for growing businesses.
How Do You Get Found in AI Search When Customers Ask ChatGPT, Not Google?
In 2026, 68% of Google searches end without a click. Here's how to get found in AI search when buyers ask ChatGPT and AI Overviews who to hire.
The Difference Between Home Page & Landing Page
Home pages welcome every visitor with full navigation; landing pages strip everything down to convert one campaign. When to use each, and how they differ.
How to structure a local business home page for better conversion seo
How to structure a local business home page that ranks your Google Business Profile and converts leads: navbar, H1, CTAs, testimonials, maps, and footer NAP.
Guide to Improve On-Page SEO
9 on-page SEO fundamentals to rank your pages: URLs, title tags, meta descriptions, keyword placement, page speed, internal links, and schema markup.
How to structure a landing page for better conversion
The anatomy of a high-converting landing page: focused navbar, strong headline, single CTA, value prop, video or image, testimonials, and FAQs.
Website image optimization for SEO
5 practical tips to optimize your website images for SEO: compress files, use WebP, add descriptive alt text, lazy load, and use responsive sizes.
What is On-Page SEO?
On-page SEO is everything you control on your own site to help it rank. A fast primer with examples and how it differs from off-page SEO.
What does a high converting junk removal website look like"?"
What actually converts visitors into booked jobs on a junk removal website: CTA placement, social proof, location pages, keyword strategy, and page speed.
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